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Monthly Archives: March 2012
Experian Marketing Services' CheetahMail® Unleashes Powerful New Field …
Biznet Internet Solutions Receives Funding to Support Growth of New Small … Biznet Internet Solutions is pleased announce their bank approval for funding to expand their small business digital marketing offering — Sprout. Sprout employs local digital marketing tactics to … Continue reading
Local Will Matter More and More
Local Will Matter More and More
Chris Brogan Feb 27 2012
Depending on who you ask, people would say that I’m an “Internet guy.” I’ll own that. I make my living on the Internet. I work primarily in the world of explaining to people how the digital world will change their lives. I’ll accept that to be true. But I must be really clear with you: understanding how the Internet makes Local work better is probably the most important part of what I’m studying and learning, and what I hope to help companies understand better.
This morning, I have a strange conundrum. I lost my car key at an airport a week ago. The thing is, I bought my car over the Internet, which was a great experience. Only, I have zero local support. I have no local relationship with any dealership or garage. It turns out that I need this, desperately, to solve this particular problem.
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8 Tips to Highlight History Using Facebook
Oxford Social Media Company Offers Tips for Facebook 'Timeline' Changes [Videos] Talking Finger social media marketing company has three comprehensive videos that describe the timeline layout of Facebook. (See text below videos) Facebook timeline video tutorial 1 of 3: Introduction … Continue reading
Australian Digital Company is Set to Empower Local Online Retailing
Local SEO, Local SEO Companies local seo – Local search is growing at a rapid speed, follow these local SEO do's to help your business climb to the first page of the rankings.www.localsplash.com/…/5-local-seo-dos-to-boost-your-rankin… What To Keep In Mind When Doing … Continue reading
Farmers market stakeholders attempt to hash out new future for Hannibal mainstay
63 Free (or Almost Free) Ways to Market Your Business After digging deep into my bag of marketing tactics from over the years, I've pulled together 63 free (or almost free) marketing tips and tactics that any business on the … Continue reading
Hate Social Media? What’s the Secret?
From TROOLSocial- Mar 30-2012 That was a headline on a blog post recently.
Why do many small businesses hate social media?
One of my clients said “I know I do. I know it should be a part of my business activity. I don’t know what to do or how to do it. ” and yet another said ” I find with real and virtual friends and family scattered all over the world, it ‘s an important part of my personal life too. So how do I get past my fears: How or Why? do I separate the two?”
The post quoted a survey by an email marketing company, here are a few results:
- 1 in 4 small businesses hate Social media
- 70% hate Groupon
- About 50% hate Facebook and twitter
- A majority actually like Linked In.
Do all of small business owners hate social media? Short answer ‘ NO’
There are many small business owners who understand that Word of Mouth (WoM) and Social is the new direction in Advertising and Marketing. I’ve spoken to numerous 30 to 40 somethings and they all agree on one thing: We are NOT swayed by sell sell sell.
If these savvy shoppers want something, and this applies to everything from animals to ice cream.. to zithers: They will start with WoM.. then they will check in their social networks and only in the event of no satisfactory choices, then perhaps search on Google or Bing..
So what does this mean for you and your business?
This means you need to be in the Social Web. You need to go where the clients are going. From research to development and beyond those to sales; You can find it all within the appropriate social networks for your niche.
There is NO ‘Secret’ – There is only one sure way to get others talking about you and your business..
ENGAGE. ENGAGE. ENGAGE.
For instance: Do your widget clients hanker for a blue widget? does it currently come only in green?
If 50% of your possible clients are clamouring for a blue one.. By engaging and following the posts/questions/comments in your social platforms, for widgets, you will know what they want. You can NOW create the blue one.
Clients who are happy with your work, will tell a friend, if questioned. Why not start a discussion online about your industry’s best stories? You will learn what you are doing right and wrong, also what your competition is doing right and wrong. Now you have the information you can use to:
- Step up your game
- Correct a problem ( you may not have been aware of)
- Develop new strategies, services or products to meet the clients needs
These are only two simple examples.. There are millions of ways for you and your business to jump into the Social web and claim your piece of the Social Business pie!
What are you waiting for??
REMEMBER: There is only one sure way to get others talking about you and your business..
ENGAGE. ENGAGE. ENGAGE.
http://troolsocial.com/2012/03/hate-social-media-whats-the-secret
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